Reduce Costs By Migrating To Snowflake For Campaign Intelligence
[Industry Solution] Advertising Technology
Executive Summary
Datorama is a Salesforce product that provides standard data model for Ad, Marketing, Media & Campaigns. It comes with inbuilt reporting capabilities. High license cost and a closed-box implementation make it difficult for customers to customize it. Additionally, there are no out-of-the-box data sharing capabilities that limit B2B companies from monetizing their data.
kipi.ai’s Migration Solution helps in cost optimization by migrating to a Snowflake based data store and opens new revenue streams for customer looking to monetize their data..
Framework Advantage
- Up to 75% Cost Savings
- Completely extensible solution
- Custom BI Dashboards
- Canned Reports with notifications
- Embedded Analytics
- SQL based Ad-hoc analysis
- Single view for all Advertisers
- Monetization of data
- Reusable data models
- Reusable DBT transformation scripts
Kipi Advantage
Cost-Effective
Cost calculator compares Datorama vs Snowflake costs: Up to 75% savings across licensing + ownership.
Advanced Reporting
Reusable DBT models for data transformations plus plug-n-play Canned Reports & BI Dashboards to quickly build custom dashboards & reports with faster time to market.
Open Framework
A more flexible framework opens many doors when it comes to connecting data to external sources, building specific use case applications, and finding ways to unlock new revenue from your data.
Data Sharing
This accelerator allows companies to market and monetize their data with out-of-the box Snowflake features like Data Sharing & Collaboration.
A true upgrade past Datorama, kipi.ai’s migration solution transports your data to an agile Snowflake system. Powered with a customizable BI tool, the kipi system quickly builds custom dashboards and reports with faster time to market.
Reference Architecture
Key Data Sources & Integrations
Data Sources/Formats
- Bing
- Google Analytics
- Google Ad Manager
- Snapchat
- TikTok
- TradeDesk
- Twitter & Google Sheets
Integrations
- REST API’s
- Bulk Data Load
Differentiators
- Reusable DBT Models
About kipi.ai
About kipi.ai
kipi.ai helps businesses overcome data gaps and deliver rapid insights at scale.
With Snowflake at our core, we believe good data has the power to enable innovation without limits, helping you say goodbye to complex data solutions and hello to the modern world of cloud elasticity.
Kipi earned Snowflake’s Americas System Integrator Growth Partner of the Year Award at the 2023 Snowflake Summit and holds 7 industry competency badges.
Kipi is committed to pioneering world-class data solutions for Snowflake customers including 50+ Accelerators, Enablers, Solutions, and Native Apps to boost performance within Snowflake.
Let kipi.ai become your trusted partner for data and analytics and we’ll empower your teams to access data-driven insights and unlock new revenue streams at scale.
